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Talking Shop: JAKE Owner, Jim Wetzel



Jim Wetzel has his finger on the pulse of American menswear. In five short years, Wetzel, 39 and his partner Lance Lawson, 37 have worked hard to grow Chicago-based Jake into a reputable name. Aiming to determine each season’s trends for the American landscape, Jake has become the style authority for publications like WWD and Men.Style. Featuring collections from both emerging and established designers, Jake caters to the client who desires a clean and modern environment that nurtures a simple but sophisticated style of dress. Wetzel, who has been in retail for the last twenty five years, takes the time to share with us this season’s trends and what to expect next season.
Q&A
The Fashionisto: What exactly does being a buyer entail?
Jim Wetzel: It really has many factors. First and most importantly, knowing who your client is. What is their lifestyle, their opinions, what is important. Second is really being a forecaster. How can I take these people and lead them forward. Lastly, it is being a merchant; When do get in / out of a trend. Is it too early for a designer for Jake, Is there something missing that my clients need?
TF: How do you best predict the key looks for each season?
JW: I take what we have seen on the runways, what guys around town are wearing, especially when we go to NYC and Paris, listed to what guys are saying and really, what I feel like I want to wear. Roll all this up and I hopefully nail the season.
TF: For me personally, I can never buy enough knits. In your opinion, what can a man never have too much of?
JW: I feel a guy can never have too many button downs. They play such a huge role of daily dressing. Have some work ones, sexy night ones, Sunday rolling around ones.. And denim. You can NEVER have enough jeans; and when you have a pair that you don’t wear anymore, cut them off, bleach them, dye them…Unleash your inner Picasso…
TF: So, how would you describe the Jake man?
JW: Cool without trying. Smart and driven, but does not want to wear his success on his sleeve. Confident, but likes things that are a bit retro and of good quality. Many of our clients are fields that they are at the top of, and some are living it daily, but the common denominator is that they are strong minded, unafraid men…
TF: What labels currently make up the Jake menswear roster?
JW: We really take the idea of what our designer assortment is very seriously. Band of Outsiders, Nice Collective, Engineered Garments, Patrik Ervell, Unis, Nudie Jeans, Tim Hamilton. These are all designers that we really believe in, know personally and have great partnerships with…
TF: And the key looks for this season?
JW: Rugged, Masculine. Getting back to basics like worn in denim, flannel shirts, thermals, boots. It’s like the lumberjack moves to the city…
TF: Favorite piece this season?
JW: I am crazy for chambray shirts. I can never get enough of them. I love the retro-sexy-work wear feel of them. We have a sick one from Michael Kors. Also, I love this fitted Band of Outsiders seersucker short sleeve button down…
TF: The fall runways shows have come and gone. Which show did you enjoy the most?
JW: I enjoy shows for the sole reason that you really get an idea of a designer’s vision. I think shows will always have a presence in Menswear, but each season there is a different intensity. I always love Tim Hamilton’s presentations: so fresh! As well, Patrik Ervell’s shows are always great. My all time favorite show was a Cloak show that was in an abandoned building in Nolita. Loud speed metal, 1000 degrees and I sat next to Carine Roitfield from Paris vogue. What could be better…
TF: Has the recession affected your picks for next season?
JW: Definitely, but the guy wants to collect and look good. I have brought in easier price points and moved away from certain categories, like blazers, unless they are totally killer.
TF: Expecting any new labels for the fall season?
JW: I’m really psyched about Burkman Brothers. Their take on rugged sportswear is fantastic! Plaids that have sex appeal, lined chinos that ever guy would die to have, unreal washed fabrics. Also, Yigal Azrouel for Fall really rocks. His take on the uber-cool bohemian dude is right on. I can’t wait to get my personals!
TF: In closing, what are you leaning towards for the upcoming season?
JW: Plaid. Plain & simple. There is a bright colored Burkman Brothers’ button down that is worn, washed and terribly sexy.
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent - Los Angeles Times
![]() New York Times |
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent
Los Angeles Times, CA By BOOTH MOORE, Fashion Critic Reporting from Paris — Marc Jacobs ended the fall runway season at Louis Vuitton on Thursday where he began it nearly a month ago at New York Fashion Week — in the 1980s. But his collection for Vuitton didn't channel … ‘Good Boy’ Marc Jacobs Offers Bad Girl Looks for Vuitton Marc Jacobs ready-to-wear collection Marc Jacobs sought solace for addiction |
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent - Los Angeles Times
![]() New York Times |
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent
Los Angeles Times, CA By BOOTH MOORE, Fashion Critic Reporting from Paris — Marc Jacobs ended the fall runway season at Louis Vuitton on Thursday where he began it nearly a month ago at New York Fashion Week — in the 1980s. But his collection for Vuitton didn't channel … ‘Good Boy’ Marc Jacobs Offers Bad Girl Looks for Vuitton Marc Jacobs ready-to-wear collection Marc Jacobs sought solace for addiction |
Franck Sorbier célèbre ses dix ans de haute couture - AFP
AFP |
Franck Sorbier célèbre ses dix ans de haute couture
AFP PARIS (AFP) — Le couturier Franck Sorbier, créateur discret à l'univers poétique et coloré, célèbre ses dix ans de haute couture avec une rétrospective au Musée des Tissus de Lyon qui témoigne de l'imagination et du travail sur la matière de cet … |
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent - Los Angeles Times
![]() New York Times |
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent
Los Angeles Times, CA By BOOTH MOORE, Fashion Critic Reporting from Paris — Marc Jacobs ended the fall runway season at Louis Vuitton on Thursday where he began it nearly a month ago at New York Fashion Week — in the 1980s. But his collection for Vuitton didn't channel … ‘Good Boy’ Marc Jacobs Offers Bad Girl Looks for Vuitton Marc Jacobs ready-to-wear collection Marc Jacobs sought solace for addiction |
As many familiar faces like Carine Roitfeld are boarding planes to Moscow this week to see some of the best designers the city has to offer, they’ll be missing the two of the most prominent. That’s because Alena Akhmadulina and Igor Chapurin triumphantly closed Volvo Fashion Week in Moscow few days ago–and both made serious cases for mainstream respect and relevance. First, artistic St. Petersburg native Akhmadulina (three top looks) charmed the Gostiny Dvor audience with a surreal, equestrian-inspired collection, complete with unforgettable shoes, well-tailored jackets and skirts, and folklore-inspired colorful tops.
The Moscow front row then instructed their chauffeurs to take them to other side of town for Igor Chapurin (three bottom looks), who’s perhaps the city’s answer to Francisco Costa (but the Calvin Klein head doesn’t have a restaurant in his own name and a boutique in the middle of the Red Square). Chapurin turned his showing into a personal club, where the city’s most influential admired his seductive furs, sleek shiny separates, and flattering dresses. Our advice to editors who can’t make it to Moscow: catch Chapurin and Akhmadulina in Paris next season, where both names show.
As many familiar faces like Carine Roitfeld are boarding planes to Moscow this week to see some of the best designers the city has to offer, they’ll be missing the two of the most prominent. That’s because Alena Akhmadulina and Igor Chapurin triumphantly closed Volvo Fashion Week in Moscow few days ago–and both made serious cases for mainstream respect and relevance. First, artistic St. Petersburg native Akhmadulina (three top looks) charmed the Gostiny Dvor audience with a surreal, equestrian-inspired collection, complete with unforgettable shoes, well-tailored jackets and skirts, and folklore-inspired colorful tops.
The Moscow front row then instructed their chauffeurs to take them to other side of town for Igor Chapurin (three bottom looks), who’s perhaps the city’s answer to Francisco Costa (but the Calvin Klein head doesn’t have a restaurant in his own name and a boutique in the middle of the Red Square). Chapurin turned his showing into a personal club, where the city’s most influential admired his seductive furs, sleek shiny separates, and flattering dresses. Our advice to editors who can’t make it to Moscow: catch Chapurin and Akhmadulina in Paris next season, where both names show.
As many familiar faces like Carine Roitfeld are boarding planes to Moscow this week to see some of the best designers the city has to offer, they’ll be missing the two of the most prominent. That’s because Alena Akhmadulina and Igor Chapurin triumphantly closed Volvo Fashion Week in Moscow few days ago–and both made serious cases for mainstream respect and relevance. First, artistic St. Petersburg native Akhmadulina (three top looks) charmed the Gostiny Dvor audience with a surreal, equestrian-inspired collection, complete with unforgettable shoes, well-tailored jackets and skirts, and folklore-inspired colorful tops.
The Moscow front row then instructed their chauffeurs to take them to other side of town for Igor Chapurin (three bottom looks), who’s perhaps the city’s answer to Francisco Costa (but the Calvin Klein head doesn’t have a restaurant in his own name and a boutique in the middle of the Red Square). Chapurin turned his showing into a personal club, where the city’s most influential admired his seductive furs, sleek shiny separates, and flattering dresses. Our advice to editors who can’t make it to Moscow: catch Chapurin and Akhmadulina in Paris next season, where both names show.
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent - Los Angeles Times
![]() New York Times |
Fashions by Marc Jacobs, Chanel and Yves Saint Laurent
Los Angeles Times, CA By BOOTH MOORE, Fashion Critic Reporting from Paris — Marc Jacobs ended the fall runway season at Louis Vuitton on Thursday where he began it nearly a month ago at New York Fashion Week — in the 1980s. But his collection for Vuitton didn't channel … ‘Good Boy’ Marc Jacobs Offers Bad Girl Looks for Vuitton Marc Jacobs ready-to-wear collection Marc Jacobs sought solace for addiction |
Chanel slams "bling-bling" in haute couture show - Alibaba News Channel
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Chanel slams "bling-bling" in haute couture show
Alibaba News Channel, NEW YORK PARIS (Reuters) - Chanel prescribed boxy white jackets and white wool skirts as a cure for boomtime excesses at its haute couture show on Tuesday, calling for a new asceticism in a ballroom crammed with celebrities and wealthy clients. … |